A first-in-India case where Bottle Openers was assigned the task of managing the social communication of the Indian MNC's partnership with an NFL team – the Jacksonville Jaguars, based out of Florida.
When Tech Mahindra entered into a technological partnership with the NFL team Jacksonville Jaguars, BO was on-boarded to create and handle the Instagram page of Tech Mahindra, which would serve as the primary platform for all content related to the partnership. For this particular campaign, our team learnt the game of American football from scratch. On the Instagram page titled @UnlockTheNXT, we covered all the 2018-19 season games of the Jaguars live, posted post-match analysis, curated and reposted content about the matches (especially if the team had won) from all around the web.
The page also had some great engagement campaigns and one in particular, #FuelTheFuture for MWC 2019, featured the Jaguars players recording themselves doing a 60-second plank. The scripts were written by us – in essence, making this India's first video campaign featuring NFL athletes.