Last week we were #pitching for a client who is launching a school and we were struggling with the #positioning statement for the school. We studied multiple schools, but the more we researched, the more we got confused about what is unique that we wanted to say. ‘We figured out that the issue was that […]

In today’s world, the two-word phrase “Being Productive” has put a lot of pressure on our minds.  We feel the need to be productive all the time, without even knowing what it actually means. Moreover, we are constantly bombarded with content about productivity tips on our social platforms.   Take a pause. We are all […]