Brand Campaign & Advocacy OPENERS
These are some great cases where Bottle Openers crafted and launched digital-led integrated brand campaigns. Spearheaded by brand films, these campaigns also went on to television, radio, Influencer platforms, TikTok, and other platforms. All these campaigns were driven by the performance objective of increasing brand scores.
Media & eCommerce OPENERS
These are some of the cases where digital media planning by the Bottle Openers team successfully delivered business impact. For digital planning, we combine various data sources like TGI / Google / Fb, Comscore Planning, Industry data to derive the TG personality, and hence the media choices. We have partnered with Google and Facebook to attain the desired performance scale for our clients.
A full-fledged business e-commerce case study of UAE's largest pharmacy chain, Aster Pharmacy, which resulted in 35% increase in sales revenue along with 15% increase in AOV.
In order to attract the positive sentiments of retailers and trade fraternity, several retail driven geo-targeted campaigns were deployed not just to drive footfalls but also to drive increase in building confidence for brand Cream Bell.
The smartphone brand was launched on digital with the core thought “Own The Night”, highlighting the product truth of great low-light photography. The interesting thing around the brand launch was that since the brand was about owning the night, we launched it precisely at sundown in three markets by taking their home page roadblock – Punjab Kesari, Gujarat Samachar and Rajasthan Patrika. These were complemented with highly engaging mobile gesture based innovations. Overall, the 3-state night launch campaign garnered 10 MN reach.
Sharply defined media targeting for Back to School campaign, targeted at parents over the age of 28 to drive brand association with children's need for nutrition and also look for womenpreneurs who would want to join the sales program of Tupperware India. As a result of building custom audience on Google, Facebook, Instagram, parenting sites , over 10k people participated in contest and about 2900 women showed interest in enrolling themselves in the sales program of Tupperware India.
Amazon Marketing OPENERS
Driving Business results is fundamental to Bottle Openers. With results at the center, we have proven our performance prowess on the Amazon Marketing platform with several global brands, building both brand as well as getting solid sales figures.
We create SEO-friendly content for Amazon, design A+ Content (almost 5000 pieces of content have been produced) on research-based consumer journey, create product videos and design brand stores. Our in-house team is Amazon-certified to scale sales of products on the Amazon platform. They work closely with the client's e-commerce teams to achieve the required sales numbers.
The inventor of the modern kitchen chimney completely re-positioned itself in the e-commerce space in India, aided by the efforts of Bottle Openers. In a span of three years, our team helped Faber India increase its e-com share on Amazon not only in the chimney category but also in cooktops, water purifier, geysers, sinks and other categories. In a period of three years, we grew the revenue YOY. We achieved this by devising the right SEO-friendly A+ content basis the A9 algorithm, right mix of using the Amazon Marketing Services and display.
Carrier India, the inventor of AC (a.k.a the Father of Cool) gained huge traction on Amazon in the Air conditioner category. We started Carrier's Amazon marketing and were able to grow yearly sales figures by 34%, along with 45% reduced ACOS.
An exclusively online kitchen appliance brand by Faber Franke Pvt. Limited. In the short span of a year, the brand gained huge traction in the affordable range of kitchen appliances on Amazon and thus, the trust of its consumers. Over that period, we increased the revenue by 143% and reduced the ACoS by 30%.
The iconic brand once renowned for landline phones has now forayed into home security electronics and mobile accessories. We devised relevant A+ content for the brand, which has since picked up quite aggressively on Amazon.
Community & Traffic OPENERS
We believe Social and Search Engine Optimisation are closely related. They are cousins, one loves to chat more and other loves to write more. No brand today can be built unless they have meaningful dialogues with consumers and also pull consumers from Google to brand's owned assets. So we have a team of ‘Conversationists’ which loves to drive conversations for brands online by creating amazing, stimulating and engaging content (stills, animations and videos) following relevant research with listening tools and running trends. Also, our team includes members from the technological fraternity planning and creating well-researched long-form content to generate relevant opinions as well as traffic by applying the right SEO techniques on the website.
Tech Assets OPENERS
Bottle Openers attempts to build web assets that help brands drive business transformation while giving them a deeper understanding of consumers. While we develop websites, mobile apps, digitisation of retail experience, e-commerce sites, chat bots, etc. we link everything back to business or learning about consumers.
First Ever Real Virtual Showroom on Website To Enhance Omni channel Consumer Experience
Faber India intended to enhance the Omnichannel Consumer Experience of its products for consumers as well as strengthen its online marketing efforts. For kitchen appliances category, researching online and buying offline is the prevalent trend. Also for white goods, the presentation of showroom plays a very important role in a consumer's buying experience. Through this project, we wanted to bring the complete offline experience of the showroom online. We implemented a category-first innovative technology solution – The Real Virtual Showroom that rests on the corporate website, redefining how a consumer experiences Faber products and concretises the habit of online purchase of Faber products.
Faber's ecom is not just an e-commerce site (built on latest version of Magento) but core to Faber's omni-channel strategy with its database being centrally connected to all the online and retail digital assets. It serves advantages like saving time in upgrading the other assets with product information, cost, etc.
Haers is a 20-year old brand from China. Zhejiang Haers Vacuum Containers Co. Ltd., which is the chief manufacturer of vacuum food containers and Vacuum bottles that are specifically designed to meet the needs of millions of consumers worldwide. In order to grow brand & its business in India we created an E-commerce site on Woo- commerce platform.
The UI/UX of this web asset for the smartphone brand has been designed in such a way that it not only displays all product information in a user-friendly manner, but also allows users to request for extension of their product warranty.
We cater to two business lines under one website. The brand Carrier - the inventor of ACs, and Midea - the online-exclusive home appliances brand. The website framework is built in such a way that can easily be modified to e-commerce or can be integrated with an e-com site, and is well-equipped with all tracking parameters of consumers.
The age-old brand needed to transform its identity from just a recognised mass manufacturer of white and blue slippers to a reputed and respected footwear brand by showcasing all its key power brands under a single digital umbrella. The objective was also to position Relaxo as a large company beyond its individual brands. We created individual microsites catering to the power brands under one website, while holistically positioning Relaxo as the parent footwear brand. The website was also structured in a manner that it could be ecom-enabled when needed.
Brand Identity OPENERS
It is not about creating logo or a tagline. It is about creating the outwards expression on how brand needs to look, feel and speak to its audience.
We created the brand identity for VIVRITTI, an education initiative by premium residential developer Central Park. The identity has been created to reflect the vision of the institution - learn, un-learn and relearn - the three most important ingredients for future success. The story of Vivritti comes alive through the logo defining the purpose of brand, website – UI/UX that guides the consumers and reinforces the brand identity and social content to drive consideration for the brand.
In order to establish the connect of the product with the target group, itel Mascot iBoy was launched on digital. We created an educational series of videos to bring out the product features across different categories.
In 2017, as other automobile brands were just gearing up to venture into the EV segment, US-based United Motorcycles beat others to the curb by introducing the world's first electric geared cruiser bike in the Indian market. For branding, BO stepped in with a name that electrified UM's key market of urban young males and made them feel like superheroes – UM THOR. It was self-explanatory and instantly memorable.
For THOR's branding, we designed the visual identity, including the logo as it would sit on the bike, the brochures, leaflets, etc, as well as teasers, launch creatives, microsite and live coverage of the launch event on all social platforms along with influencer engagement.
The launch of Thor at the 2017 Auto Expo made quite some headlines with its launch, with the country's top auto publications covering it with excitement and conversations on twitter generating more than 94MN impressions.
Following the successful launch of UM THOR, we were assigned the branding duties of two more UM cruisers in its Commando series – a blacked-out cruiser (which we christened Black Cat Commando), and a more glamorous variant (called Commando Vegas).
In order to strengthen the association of Nutrition with Tupperare, Bottle Openers created Back to School property in association with schools. The communication included the logo unit, banner communication, social media engagement and the contest website, also featuring expert content on children's nutrition.