Defining 7 actionable objectives to master Amazon Campaign Performance

Planning for Amazon sponsored ads success? You must start by identifying and setting objectives for the Amazon Marketing Services (AMS) or display campaigns. The long-term goals to advertising remain fundamentally same here too i.e.:   Awareness – Tell your brand story and reach maximum potential audience base Consideration – Reach audience who are in research […]

Being Productive Starts With Defining What Is Productive For You

In today’s world, the two-word phrase “Being Productive” has put a lot of pressure on our minds.  We feel the need to be productive all the time, without even knowing what it actually means. Moreover, we are constantly bombarded with content about productivity tips on our social platforms.   Take a pause. We are all […]